Privacy Policy

Introduction
Black Button Distilling (“Black Button,” “we,” “us” or “our”) understands that when you interact with us, including through our website, you may entrust us with your personal information. As a result, we have crafted this Privacy Policy (“Privacy Policy” or “Policy”) with you in mind, so that we can protect your personal information and inform you of your privacy rights. In this Privacy Policy, we explain our policies and procedures for data collection, use, maintenance, protection, and disclosure when you visit our website (the “Site”). This policy also governs and provides you with information concerning the data we collect from and concerning you when you interact with Black Button other than through our Site, for example when you interact with us offline in the ordinary course of business (e.g. communications by phone, email, in person as part of a business relationship; or when we interact with companies or organizations that you work for).

Black Button’s Site and products are intended only for those of legal drinking age. You will be required to provide a date of birth before purchasing any of our products.

We will update this Policy when we adjust our procedures to protect your information. Before these changes go into effect, we will post the updated Policy, along with an effective date for the new Policy.

About Your Use of this Site
Automatically Collected Information
Automatic Information Collection
As is customary for websites, the Site will collect information, including technical and routing information about your computer or device, without you being prompted. This may include geolocation data and Internet or other electronic network activity such as device identifiers and advertising identifiers. We use this information to optimize our Site for our users’ use.

          Cookies & Web Analytics
We may place a cookie on your hard drive in order to identify you at a later time when you return to our website. A cookie is a very small text file placed on your device by a web server to collect standard Internet log information and visitor behavior information in an anonymous form. It is uniquely yours and can only be read by the server that gave it to you. The cookie that we place on your device will contain only an identifying number that we assign to you. It will contain no other personal information. Third party cookies may also be used.

We may also utilize third party tracking software or utilities, such as Google Analytics. This helps us analyze data and improve our website, as well as tailor it to customer needs. Third parties may use cookies and similar technologies to collect or receive anonymous data to provide measurement services and target ads. We may use remarketing with Google Analytics and/or Meta to advertise online. Our ads are shown on the Internet through third party vendors, such as Google and Meta. Cookies are used to inform, optimize and serve ads based on your previous visits to our website. You may opt out of Google’s use of cookies here, opt out of interest-based advertising here, or opt out of online behavioral advertising here. Our Site does not respond to “do not track” signals received from such mechanisms.

Children Under the Age of 13
We do not knowingly collect information from children under the age of 13. Our website is not directed at persons under the age of 13 and should not be used by them. In no event should children under the age of 13 provide any personal information through our website. More information about the Children’s Online Privacy Protection Act (COPPA) and how it protects children who use the Internet may be found at www.ftc.gov.

About the Data We Collect Generally
Other Information We Collect
When you visit our Site, or interact with us offline, we may collect personal information such as your name, home or other physical address, email, telephone number, and/or financial payment information.
As part of our services, when you visit our Site, our server automatically collects certain browser or device-generated information, including but not limited to: your Internet service provider; your IP address; the date, time and duration of your visit; your browser type; your operating system; and your page visits. We may de-identify and aggregate certain data we collect such that the data no longer identifies or can be linked to a particular visitor to our Site in order to analyze trends and make improvements to our websites to provide you with optimal online experiences with us.

Use of Personally Identifiable Information

We may use your personal information for the following purposes:
Communication
When you contact us or interact with us on social media, we may use personal information (like your email address) to reply and provide you with the services or information you requested. From time to time, we may send you emails with promotional offers. We also may use your personal information to collect feedback on our Site, services, and policies.

Site Improvement
We reserve the right to use your personal information and browsing behavior to personalize our Site and improve the overall user experience. We also may use personal information to evaluate response rates or gauge the usability of the Site.

Protect Content
In order to stop malicious, deceptive, fraudulent or illegal activity from occurring on our Site, we may use identifying information to monitor users’ behavior on the Site. Our attempts to prevent malicious, deceptive, fraudulent, or illegal Internet activity may cause some users to be suspended from the Site and its features.

Provide Services and Products
When you contact us for products or service, we collect information in order to provide you with services or products you request, or otherwise communicate with you in relation to those services and products, where appropriate.

Data Rights
Subject to applicable law, you may have the right to request and obtain information about, or copies of, your personal information that we process, where we obtained your information, the business or commercial purpose for collecting your information, and the third parties with whom your information is shared. Your right may also include the ability to tell us not to sell your information. Lastly, you may ask us to delete personal information that we have collected from you, depending on the situation and applicable laws. To enquire about these rights please contact us at privacy@blackbuttondistilling.com.

Information Disclosure
We do not sell your personal information. We may need to disclose your personal information occasionally. Most of our disclosures are necessary to complete a purchase or provide the information or service you have requested, such as to vendors or service providers. In addition to this, we may disclose your information if needed to comply with a court order, law, legal proceeding, or request from the government. We also reserve the right to disclose your information if we have the reasonable belief that such disclosure is fundamental to the safety of individuals associated with Black Button or others unaffiliated with the company, or to report or investigate fraud or a crime.

We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to require that the transferee use personal information collected concerning consumers in a manner that is consistent with this Privacy Policy.

Security
We consider the protection of personal information a high priority. To protect the confidentiality of your personal information, we use reasonable and appropriate physical, technical and administrative industry safeguards to protect information from unauthorized access, use, loss, misuse or unauthorized alteration.

Links to Other Websites
Our Site may contain links to other websites. However, once you have used such a link to leave our Site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting such sites and such sites are not governed by this Policy. You should exercise caution when visiting other sites and familiarize yourself with the privacy policy applicable to the website in question.

Contact Us
If you have any questions or concerns about this Policy, or how Black Button protects your personal information, please feel free to contact privacy@blackbuttondistilling.com.

Effective Date
This policy was last updated on October 13, 2022.